We declared Sunrise (Channel 7 breakfast TV, Melbourne) as one of Australia’s great BE Brands last year and I must say this week, with its Reject the Recession campaign, this show has proven its status as a BE Brand. Its core beliefs of community and optimism continue to be delivered with consistent behaviour. Best of all people are opting to belong with more than 30,000 businesses signing up to the Sunrise small business initiative. Great stuff.
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Tags: Australian BE Brands, BE Brand, behaviour, belief, belong, community, Melbourne TV, optimism, recession, Simon Hammond, small business, Sunrise
