Lectern Rock

October 12, 2008

We have postponed the October 15 preview of Lectern Rock in New York. Advice from the ground says, “Stay home.”

“New Yorkers are so gripped by the economic devastation of Wall Street, that no one is focussing on anything else.”

I even tried to get some comment from a large Venture Capitalist Group in NY, but no one was willing to respond.

So we sit and watch as the global economic crisis continues to tighten and the majority of the world’s population retreats to go slow.

In the meantime, Lectern Rock is touring Australia and we plan to be in the States early in 2009. For more information visit our site lecternrock.com. Stay tuned………

Lectern Rock in NY, October 15

October 6, 2008

On July 10 in a packed theatre in Melbourne, Australia, a new global phenomenon exploded into life.

Simon Hammond’s Lectern Rock.

In ‘Show-Biz’ it has been called the Australian invasion. They’ve sent us megastars such as Kidman, Crowe, Jackman, Blanchett and musicians Savage Garden, INXS and AC/DC to name a few. Now the Aussies are bring their raw brand of talent to the business world with LECTERN ROCK.

Created by Simon Hammond, marketing entrepreneur, LECTERN ROCK is part stage show, part rock concert and part motivational business seminar designed to stir the passion and emotion in business.

More so, as the business world reels with fear and negativity, LECTERN ROCK is the inspriational antidote and practical approach needed to excel in these times.

Powered by the music of Eminem, Dire Straits, Foo Fighters and The Rolling Stones, the genius of Richard Branson, Kenneth Cole, Steve Jobs and George Lucas – plus the best of today’s user-generated content, viral movies, consumer trands, social networking and brand communications, LECTERN ROCK is a sensory experience like no other. And it’s coming to the U.S.A. in 2009.

For an exclusive sneak preview of the show, we would be pleased if you would join Simon and experience a taste of the innovative amazing treat that’s in store for the U.S.A business community.

Why attend?

If you’re a CMO, CEO, business owner or manager who wants to lead your business towards greate success, inspire your people and keep your entrepreneurial spirit alive, book your place at the preview now.

LECTERN ROCK PREVIEW TICKETS ARE STRICTLY LIMITED

Date: Wednesday, October 15, 2008

Venue: The Helen Mills Theatre, 137-139 West 26th Street, NYC 10001

Time: 5.30pm

Cost: Complimentary (but you must register!)

RSVP: email rockme@lecternrock.com or call 347 497 2734

Visit: lecternrock.com

The story of LECTERN ROCK: In the world of over-rational business and corporate fear, it seems entertainment and commerce have never been further apart. Businesses are in bunkers, avoiding failure rather than taking risks. The Information Age keeps us aware of what could go wrong, so we forget to dream about what can go right.

Amid this, business people settle for lackluster presentations, seminars and conferencs with death by PowerPoint and monotone speakers.

The domain of personal develoment has enjoyed the fervor of Robbins, Chopra and Buckingham while business operators and owners have been left out in the cold.

Until now.

Do yourself a favour, register for the preview. You won’t be disappointed.

2008 BE Brand survey

October 6, 2008

BE Brands Survey 2008-2009

Australian marketing entrepreneur, Simon Hammond, has released results of a study on the top 20 BE Brands for 2008.

The criteria is simple. A brand must clearly articulate a belief, show a strong and loyal following, and be associated with behaviour from staff and customers that is consistent with what the brand stands for.

Top of the list, The Hells Angels.

Hammond says that there is no doubt that this group of bikers defines all the characteristics of a BE Brand. “We know what they stand for, brotherhood, freedom, life beyond the law; we know they’re a tribe and take their belonging very seriously. At the end of the day, business can learn much from these outlaws”

“If a Hells Angel pulls up beside you while stationary at the traffic lights, you are not game to make eye contact. You are more likely to have your doors locked, hands firmly on the steering wheel with a fixed, forward gaze.

“We are all clear that Hells Angels have an association with crime and a flagrant disregard for the law. Indeed they claim to live outside it!

“You can also be sure that where there is one Hells Angel, there are another 10 close by.

Hammond says that stories of Hells Angels behaviour have given us a consistent notion that their behaviour is predictable.

The top 20 Australian BE Brands:

1. Hells Angels

2. Apple

3. Star Wars

4. Dove

5. Moleskine

6. Smiggle

7. The Bodyshop

8. Virgin

9. Alannah Hill

10. Ecko

11. The Catholic Church

12. Nike

13. Free Hugs

14. Harley Davidson

15. Peter Alexander

16. T2

17. Bra Boys

18. Sunrise

19. Circus Oz

20. Boost

For all the details to: www.belonggroup.com.au/bebrands2008.pdf.

New York – Your invitation

October 6, 2008

For Marketing, HR, CMO, CEO and Small Business Owners in New York

LECTERN ROCK PREVIEW TICKETS

Date: Wednesday, October 15, 2008

Venue: The Helen Mills Theatre, 137-139 West 26th Street, NYC 10001

Time: 5.30pm

Cost: Complimentary (but you must register!)

RSVP: email rockme@lecternrock.com or call 347 497 2734

Visit: lecternrock.com


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